Geographical Indication (GI) indicates source of origin of the products. GI is the only tool in the IP toolkit which confers rights to all the producers/manufacturers based in that geographical location.

GI earns goodwill for all the producers and thus makes the product sellable at a premium price.

GI inspires the guilds of the producers/manufacturers to ensure quality of their products/goods to live up to the goodwill earned by GI.

GI is a high potential wealth generation tool.