Good name in man and women, dear my lord
Is the immediate jewel of their soul;
Who steals my purse, steals trash;
Its something nothing;
‘Twas mine, ‘tis, and has been slave to thousands;
But he that filches from me my good name,
Robs me of that which not enriches him
And makes me poor indeed.
~ Shakespeare, Othello, Act III, Scene III

Literary legend Shakespeare aptly wrote that good name is jewel of soul. Though a trademark is just a mark indicating same source of origin of the product for which it is used, it is worth naming soul of the goods for which it is applied.

In the jungle of products trademarks help buyers to get exactly what they want to buy. Trademarks are the foundation of competition for businesses and grant the freedom of choice to buyers.

Trademark history goes back to the pottery made around 5000 B.C.

A trademark survives as long as it remains operational. The Indian trademarks law prescribes renewal of the registered trademarks at the interval of ten years.

Indian Trademark law has a provision for registration of a mark proposed to be used for some goods or services.

Indian Trademark law also permits registration for certification marks and collective marks.

There are provisions of civil and criminal remedies in the Trademark Act, 1999 for curbing the evil of infringement of registered trademarks.